
WHY VIRTUOSO?
So where did the idea of VIRTUOSO LEADERSHIP come from? It all began when I realized that character was a critical component in living the life of significance that had eluded me. Once I learned the importance of character, and that character is only grown in adversity, I had to take a hard look at my own. That’s when I realized that my weak character was a major cause of my wilderness journey.
What I discovered about my own character was painful. I learned I was a self-focused leader lacking the primary trait of a VIRTUOSO LEADER, an outward mindset, which is the ability to see life from the perspective of others.
I didn’t have an outward mindset and as a result my perspective was inward, selfish, self-protecting, but also self-limiting. It prevented me from experiencing abundant life. I also learned, character is the “fruit” not the “root”, it occurs as a result of something else, such as your identity, your attachment, or your maturity.
When I began coaching, I had a fantasy, of being invited to coach winning teams, helping them become champions. Reality quickly exposed my fantasy. While everyone can benefit from a coach, it is when adversity comes, that a leader is open to hiring one. More often than not, coaching means stepping into someone’s pain, and helping them to gain perspective and get unstuck.
My wilderness journey took me through a deep look at my own inner life, and getting unstuck was my first fruit. As a coach, I needed to be able to quickly assess what was limiting a leader, and I realized I cannot take people any deeper than I have gone myself.
My search for an assessment tool led me to develop the VIRTUOSO LEADER EQUASTION:
IDENTITY = ATTACHMENT + MATURITY + CHARACTER
The assessment starts with CHARACTER because it defines everyone, strong or weak, good, or bad. It is a “fruit” not a “root”, a presenting symptom, underneath it are maturity and attachment. Identity is the foundation on which they stand.
All of us were created to have an anchored identity, a secure attachment, maturity to handle hardship well, and character that gives life, not only to ourselves, but also to others. The problem is, our life, our past, our traumas and our experiences can result in unanchored identity, insecure attachment, holes in our maturity, all contributing to weak character.
But I found the answer on the journey of VIRTUOSO LEADERSHIP, and you can find it too.
Virtuoso, is barrowed from Return on Character, by Fred Kiel. Kiel was an iconic industrial psychologist, who pioneered the use of character analysis as a method of leadership development. In his insightful work, Kiel proves the role of character in adding to or detracting from the value of an enterprise, both financially and culturally. His firm’s (KRW International) research and the results, clearly demonstrate the real reason leaders and their companies win.
From 2006-2013 KRW followed 121 CEOs from the largest and most prominent companies around the United States, gathering data from surveys completed by thousands of managers and leaders who worked with, for and reported to the 121 CEOs.
The research measured four individual character traits: Integrity, forgiveness, responsibility, and compassion. Dividing the leaders into two groups, they tagged those who demonstrated low character, as “self-focused,” while those who demonstrated high character, “virtuoso.”
Next, each company’s performance was analyzed and compared over the seven-year period of the study. The results were compelling and telling. Two of the most persuasive were: companies led by “virtuoso” leaders had a Return on Assets, nearly five-times greater than the companies led by the members of the “self-focused” cohort. A second finding, Employee Engagement, was 26% greater for companies lead by “virtuoso” CEOs. WOW!
One final thought on the Return on Character study: KRW extended an offer to sit down, one on one, with each participating CEO, to review their company’s results. None of the “self-focused” CEOs accepted the offer; all of the “virtuoso” CEOs did, saying they desired to improve for the benefit of their teams and their organizations (that is an “outward mindset” in practice).
Who wouldn’t want to be a VIRTUOSO?
Are you ready to take the next step?
Then join me on the JOURNEY.
Until we next time,
LIVE INSIDE OUT,
Andy Wyatt
July 24, 2025

